Information is important to help people make a decision in mlm. The how people make a decision is also very important.
Some people make a decision based on the information that you have presented while some don’t. You have presented the same information right?
So it’s clear to assume here that the information itself is not the key to whether your client joins your business. If that were the case they would all join because you have presented the same information to everybody. Sure on some occasions you might deliver it better. Yet there is no escaping that if your client’s decision making was based solely on the information you presented your results would be more consistent. Closer to 50% yes and 50% no. Is this the case for you? If not we will proceed on that there is something else impacting on the decision making of your clients.
Information has no impact on how your client makes up their minds.
This may come as a shock for people but unfortunately it is true. I f you don’t want to take my word for it do your own research on how the mind makes decisions. So now that we are on the same page about this you ask the question, what will I do with my brilliant presentation? Of course there is a place for your presentation and training after your client has decided to join your opportunity.
Your client makes a decision in the first 1 to 10 seconds of you opening your mouth.
Now you can see why you do a presentation once they have already decided to join your team. If they decide within the first ten seconds would it not be better for everybody if you knew that decision. If it’s yes well then you can go to town and train them up big time. Tell them everything they might want to know about your special products and special bonuses. If the answer is no then you have saved yourself and your client some valuable time. I am thinking you probably have made a friend of your client rather than raising the salesmen alarm and them despising you.
If your job description in mlm is to get your clients to make a decision.
Yes your job description is to help your client to make a decision about whether to use your products or to join your team. Why because this is what you get paid for? You will not make any money any other way!
Commercial language has a way of making us buy in 15 seconds.
How much information is delivered to us in 15 minutes? Yet somehow it is enough to get out credit cards and buy the product?
Commercial language has a way of by passing the salesman alarm and forcing you to buy.
It impacts on your previous programming and manipulates it to force you to buy.
An example of this is three out four registered dentist use this toothbrush. This statement prays on the survival programming and the authority programming. Most dentists use this tooth brush, I must use it to because dentists know all about toothbrushes and if three out of use it then it must be good. Done deal your subconscious mind has decided. Guess which toothbrush you will buy?
So it is time to learn some commercial language when you first talk to your clients.
Two words can make all of the difference in what you say. Most people want to belong in a large group. They stick together and only make a decision if it is safe to do so. It is safe when most people make the same decision. They don’t want to be part of some people. Some people is a minority group and can be dangerous. So how does this impact on how you talk to your mlm clients?
Most people I talk to get really excited about working from home and leaving the rat race behind. Some don’t and they continue to spend four hours in traffic every single day until they retire.
Most people I show this opportunity to feel really excited about firing their boss. Some don’t and they continue to work long hours until they retire 40 years later and then die.
Here is a little test for you to finish off this post. I am going to write four aspects of your mlm business in any order, how would you arrange them in order of the most important to the least important?
Presentation, Building rapport, Ice breaker (this is when you shift the conversation and speak about your opportunity), closing,
If you want to get a head start, read about the secret language your clients have in this free ebook. It begins on page 59.