How & Why Michael Dlouhy Created “Mentoring For Free”
Do You Need a System that Works?
Mentoring for Free
Don Standard interviews Michael Dlouhy
Michael Dlouhy: It is my privilege to be here on the call with you tonight. We are going to be doing a special call. Don Standard from Houston, Texas is going to be interviewing me. Don, I’m going to go ahead and turn the call over to you. I know you’re going to surprise me with some things here, but I do believe any time you’ve got the opportunity to pick the brain of a veteran professional network marketer that’s been in the Industry for 28 years, it is definitely going to be an amazing call. So hopefully you’ll have a chance to get some nuggets and some notes out of this call that will change your life. So with that Don, I’ll turn the call over to you.
Don Standard: Thank you Michael. What we’d like to get done tonight is to get people that don’t know you already, give them the chance to get to know you and give them that opportunity to find out what this Mentoring for
Free stuff is all about. How & Why Michael Dlouhy Created “Mentoring For Free” Do You Need a System that Works?
Mentoring for Free
Don Standard interviews Michael Dlouhy
Michael Dlouhy: It is my privilege to be here on the call with you tonight. We are going to be doing a special call. Don Standard from Houston, Texas is going to be interviewing me. Don, I’m going to go ahead and turn the call over to you. I know you’re going to surprise me with some things here, but I do believe any time you’ve got the opportunity to pick the brain of a veteran professional network marketer that’s been in the Industry for 28 years, it is definitely
going to be an amazing call. So hopefully you’ll have a chance to get some nuggets and some notes out of this call that will change your life. So with that Don, I’ll turn the call over to you.
Don Standard: Thank you Michael.
What we’d like to get done tonight is to get people that don’t know you already, give them the chance to get to know you and give them that opportunity to find out what this Mentoring for Free stuff is all about.
Michael Dlouhy: Ok.
Don Standard: So a lot of people out there, they’ve come in, they’ve seen the ebook, and that’s about as much as they know about us right now.
Michael Dlouhy: Mm hmm.
Don Standard: So they know you from the ebook and hopefully we can get them to know a little bit more about you and what we are doing here at Mentoring for Free.
Michael Dlouhy: Ok.
Don Standard: And instead of just starting out from the very beginning, I’d like to start out at where you came up with the ideas for Mentoring for Free. Where were you, what you were doing at that time?
Michael Dlouhy: Well, Don, I appreciate the question. Tom Big Al Schreiter, my mentor, was doing a Power Marketing and Promotions Workshop. I think it was about 5.5-years-ago, could be 6 years ago. It was the first one he had done in about 5 years. He’s done 2 recently; but there had been about a 4-4.5-year-old span that he didn’t do any. At that Power Marketing Promotion Workshop, the whole idea of … you know I could see, Don, where nobody was teaching people the skills they needed to be successful in network marketing. All the so-called guru’s were saying, “Buy leads, call leads, make a list of your friends and family and all that”. And I’ve been in the Industry and I know that doesn’t work,
Don. It doesn’t work.
I could give you this analogy. If you were going to build a house, and it was a wood-frame two story house, and it had wood Anderson windows, wood French doors, wood floors, cedar lap siding on the outside; you’d probably want to run ads, Don, and you’d want to hire carpenters to help build the house, correct?
Don Standard: Right.
Michael Dlouhy: Well, most people run ads for ballet dancers. In other words, when you make a list of your friends and family, you’re making a list of ballet dancers, and now you’re going to try to convince them to be carpenters.
And Don, I guess if you’re a good talker, you can tell them to take off them light little shoes they wear and put on steel-toed construction work boots. And you know they’re going to get some black fingernails from time to time from the hammer; but you know what, you can tough it out, you can take those no’s, you can get those black fingernails. You know you’re going to get some saw dust in your eyes from time to time; you probably won’t go blind or anything, and
you’re going to get some slivers too along the way. But you know what, you can just pull those out and the real bad ones you’ve got to go to the hospital and get those taken out. And occasionally you might get shot with a nail gun or something, but you know what–that’s part of the job.So Don, why don’t you just go convince all these ballet dancers that they ought to be carpenters? And that, Don, is what is happening in the network marketing world today. I was very blessed that in the beginning of my career, I learned about target marketing, only talking to people that wanted your products and services. So, in other words, advertise for carpenters. Leave the ballet dancers alone. They want to do ballet, leave them alone. Don’t try to sell them, convince them. So I knew that there had to be a system developed, and what I was looking at, Don, and seeing out there in the Industry is all the gurus were all saying the same stuff. And all that stuff didn’t work. How do I know that? I joined 100 companies in a two-year period to figure out that business
models drive the behavior in the field. And not one of those 100 companies had anybody talking about building relationships. It was all the same song and dance. Buy leads, make a list of your friends and family. In other words,
go talk to ballet dancers. What my belief is, Don, talk to people that already believe in network marketing.
So that was the formulation in the first beginning of the idea of Mentoring for Free. Now, why Mentoring for Free? Well, in reality, Don, I was spending about 30 hours a week of my time doing coaching and mentoring for people in any company, but it was 1-on-1’s. And I said to my wife, I said, “Linda, you know, I don’t know if I can keep doing this. I’ve been doing it for about 11 years. And I’ve been dedicating all this time to give back to these people, to give back to the Industry.” And I said, “There’s got to be a way to reach more people with less time.” You know, we do 10 training calls a week in Mentoring for Free, but still the hours that I do that is still less time, Don, than I used to do before and we are reaching hundreds of people rather than 5 or 10 a week.
Don Standard: And that makes a difference.
Michael Dlouhy: And so that was the inception and the idea that brought that forward, and I came up with it in Houston, Texas at a Power Marketing and Promotions Workshop.
Don Standard: Ok. So now you had to put all of these pieces together. You had the idea, you knew what you wanted to do, but you couldn’t put all of this together by yourself. So how did you go about doing all this?
Michael Dlouhy: Well, you know Don, I talk about speaking your reality to the Universe. So, with that, knowing what I was wanting to put together, I attracted to me into our life a dear friend, Dave Cones, and brainstormed all of these ideas. And Dave and I, we can get together and 1 mind becomes 10. It’s a mastermind, just the two of us getting together. And we came up with the idea. I told Dave my thoughts and my ideas, what we could put together here with
Mentoring for Free to help anybody in any network marketing company, and find a way to reach more people. Help more people. So, we did that. And then, I talked to Tom Big Al Schreiter about it. I told him what I was doing. And he was really impressed with the idea. And he said, “Keep me posted.” Well, you know at that point, I needed to tell my story. I needed to get the truth out there about network marketing. You know, somebody had to stand up to all these so-called experts that were telling everybody to go buy leads, go make a list of your friends and family; in other
words, advertise, try to convince ballet dancers to be carpenters. Somebody had to stand up to them. So I said I’m going to do it, and I’m going to do it with Success in 10 Steps. I knew I had to write the story. I knew I had to put those 20+ years of experience on paper. I had to get the message across to people, Don, that their lack of success was not their fault; because here is what I found in 11 years of coaching and mentoring people; every one of those people started out with … they thought it was their fault.
They thought there was something wrong with them. They were too tall, they were too short, they were too ugly, they were too pretty. Their hair was too light, it was too dark.
Their eyes were blue, they should have been brown. All these things because their upline started convincing them it was their fault. Their dream wasn’t big enough. All these lies because these so-called upline superstar space commander guru leaders didn’t know how to do it either. So they’re just telling them buy leads, it’s a numbers game, numbers game. Don, it’s not a numbers game. So I said, you know I’ve got to attract someone into our life that can help with this ebook. You know Dave was busy, Dave couldn’t help me with it. I had it all in my head, but I said, “How do we get it in paper?” Well, out of the clear blue, Richard Dennis called me. Richard called me and he said, “Michael,
I’m probably the most motivated person on the planet.” I said, “What do you mean?” He said, “I just got my wife out of the hospital and she had a flu that went into pneumonia, that went into a blood clot, that went into about $250,000 worth of medical bills, and I found out that our insurance had lapsed.” So he said, “When I picked up Cheryl from the hospital, she said, ‘you need to go back into network marketing, Richard, and you need to call Michael Dlouhy and find out what he’s doing. Whatever he’s doing, do it!’” He said, “Why should I call Michael?” She said, “Because when you worked with Michael in the past you were always happy. So whatever he’s doing, do it.” So I told Richard about the Mentoring for Free idea, the system, the thought, what I was doing, and I needed to write an ebook. And Richard is brilliant at ad copy; but as we talked about it, I said, “How can we write this book?” And he said, “Here’s how we can do it, Michael.” He said, “I’ll call you up and you talk. After I fill the tape machine up, I’ll tell you to stop.” And he said, “Then I’ll go type it and put it to text. I’ll email it to you and then you proof it, you go through it, tweek it, change it, whatever you want to do with it, and then I’ll record you again, and while you are editing the one piece, I’ll be typing out the next piece.” So we did that over several, several weeks and wrote the ebook. So we had to get it out there, and it was so critically important to me, Don. Go on the internet right now, every ebook out there, everything to do with “secrets”; they are selling it to you and they’re not giving you all the secrets because they don’t know the secrets. out there.